We are the growth, hiring, and operations partner behind MSP and MSSP owners. We recruit your engineers, build your authority, run your operations, and sharpen your sales, all done for you. And we run a private cohort for owners who want the room, the playbooks, and the network. Built by an operator who runs his own MSSP.
Escencion is led by Adam Totounji, who operates Cynexlink, the MSP and MSSP his family founded, alongside Margret De Bruyn, COO, who scaled and operated a $100M company and built a wellness clinic and med spa portfolio from the ground up.
Adam built this system inside his own shop first. The sales process, the recruiting pipeline, the cybersecurity stack decisions, the LinkedIn authority engine, the operating playbooks. Everything inside the cohort is what he actually runs at Cynexlink, not theory from people who have never carried a service desk.
Then he opened it up. Today Escencion runs that work for other owners as done-for-you services, recruiting, authority, operations, and sales, and through a small, members-only cohort for owners who want the systems, the peers, and the room, without rebuilding all of it alone.
We embed as the growth and operations partner behind your business. Pick what you need and we build and run it for you, every piece handled by operators who run their own MSSP. Cohort members get preferred pricing on all of it.
Beyond the done-for-you work, we run a private, members-only cohort for MSP and MSSP owners. The masterminds, the coaching, the playbooks, the network, and preferred pricing on every service. One flat membership, by invitation.
Month to month. No contracts. Cancel anytime. The founding rate is locked for life, even after membership rises to $497.
Owners reinvent the same systems, make the same hiring mistakes, and second-guess the same pricing calls in isolation. The fastest-growing MSPs are not smarter. They are simply in rooms where someone has already solved the thing in front of them.
Not a course you watch once and forget. A living membership: it starts with a full read on your business, then runs on a steady rhythm of sessions, coaching, services, and a network that is always on.
Membership opens with a complete MSP business audit, a 90-day priority roadmap, and a business health score. You walk in knowing exactly where you stand and the handful of moves that will matter most.
Two masterminds a month, a monthly hot seat where the room works on one member's biggest constraint, unlimited 1-on-1 coaching, and guest experts brought in to go deep. The rhythm keeps you accountable and moving.
When you would rather have it built and run for you, members tap recruiting, LinkedIn authority, managed operations, and sales training at member-only pricing. The playbooks are yours either way. The done-for-you option is there when you want leverage.
Between the calls, the private Slack is always open. Ask anything, share a win, pass a deal you cannot serve, and tap a vendor someone has already vetted. The longer you are in the room, the more it returns.
The cohort is built for owners with a real business and a defined niche. These are the verticals the room knows best, and where members move fastest.
It starts with a short call. We learn your business, find what is actually stuck, and map the fastest path forward, whether that is a single service, the cohort, or both. No pressure, no pitch theater.
Whether it is a single hire, a warmer pipeline, or a few founder hours back, the work pays for itself fast. And the cohort is $297 a month. Move the inputs to see it for your business.
We have worked inside MSP, MSSP, and cybersecurity businesses for years. Here is what operators across the spectrum say about working with us and the systems behind the cohort.
Two things. First, done-for-you work for MSP and MSSP owners: recruiting, LinkedIn authority, managed operations, and sales training. You pick what you need and we build and run it. Second, a private cohort, a members-only room with masterminds, coaching, playbooks, and a network of other owners. You can use a service on its own, join the cohort on its own, or do both.
The founding member rate is $297 a month. It is month to month with no contract, and you can cancel anytime. There is a 15-day money-back guarantee. The rate rises to $497 once the room fills, but founding members keep $297 for as long as they stay. Founding seats are limited on purpose.
A real operator. Adam Totounji runs Cynexlink, the MSP and MSSP his family founded. Everything in the cohort is the system he uses in his own shop. Margret De Bruyn, COO, brings a $100M-company operating background. This is not theory from someone who has never carried a service desk.
No. The four services (recruiting, LinkedIn authority, managed operations, and sales training) are standalone engagements, scoped and priced to your exact need. You can hire us for one without joining the cohort. Cohort members simply get preferred pricing on all of them, which is why most owners who plan to use more than one service end up joining.
Two live mastermind sessions a month with the room, plus a monthly hot seat where the group works on one member's biggest constraint. Coaching is unlimited and direct, for the calls that cannot wait, with a same-day response guarantee on member questions. Between calls, the private Slack is always open.
MSP and MSSP owners with an established business, ideally $500K+ ARR, and a defined B2B niche such as manufacturing, legal, healthcare, financial services, or professional services. If you run a real shop and you are tired of building in isolation, you will fit. If you are pre-revenue and still figuring out your niche, it is early.
The value is the room. A small group of serious owners who trust each other will go deeper, refer more, and pressure-test harder than a large open group ever could. We keep it selective so the masterminds stay sharp and the network stays worth being part of. That is also why it starts with a short fit call.
Request a fit call. It is a short conversation to learn your business and confirm the room is right for you. If it is a fit, we onboard you with a full audit, a 90-day roadmap, and access to the masterminds, coaching, Slack, and network. If it is not, we will tell you straight. The founding rate is locked while seats last.
Book a short call. We will walk through your business, find what is actually stuck, and map the fastest path forward, whether that is a service, the cohort, or both. If it is not a fit, you will still leave with something you can use this week.