We help contracting business owners stop being the bottleneck by building systems, training leaders, and installing structure—so the business can scale without them. Get a full CEO systems review and custom growth plan built for your company.
We serve contracting businesses doing $40K / Month+
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We help you step out of the day-to-day by redesigning your calendar, responsibilities, and mindset — so you can lead like a true CEO.
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From org charts to SOPs, we install the operations and delegation systems your team needs to perform without relying on you.
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We coach your managers, foremen, and admin staff to take ownership, follow KPIs, and handle the grind — freeing you to scale.
When you join, you get direct access to experts who help contracting owners systemize operations, train leaders, and exit the daily grind—for good.
Contracting Business Automation
For Contracting Business Owners Who Want to Systemize, Delegate, and Step Into True Leadership
Submit applicationOngoing Support
Keep Scaling With Coaching, Systems & Support
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CEO - Adam Totounji
Adam Totounji is a growth operator, systems architect, and entrepreneur who has scaled multiple 7-figure businesses across recruiting, marketing, and cybersecurity.
With over a decade of hands-on experience in building back-end systems, managing remote teams, scaling marketing campaigns and driving sustainable growth, Adam has helped dozens of companies streamline operations, and scale revenue.
What sets Adam apart is his results—he’s not just a strategist, he’s someone who has built and rebuilt dozens of businesses from the inside out.
From spending millions of dollars on online ads, to setting up automated systems and workflows, to recruiting new team members and executives, to building accountability dashboards and managing performance across departments, Adam knows how to turn chaos into clarity.
Today, Adam leads Escencion, helping contracting companies automate their operations while still scaling profitably.
COO - Margret De Bruyn
Margret De Bruyn is a seasoned entrepreneur, fractional executive, and business strategist with over 25 years of experience helping service-based business owners—especially in roofing and the trades—scale with clarity, structure, and real leadership.
As the founder of multiple successful companies, Margret brings a rare blend of operational expertise, leadership development, and systems thinking to every coaching engagement.
Her specialty? Helping overwhelmed operators become confident CEOs with real businesses that run without them.
Today, Margret works directly with contracting business owners as a fractional COO, providing the guidance and frameworks they need to install scalable systems, build accountable teams, and step out of day-to-day chaos.
She’s known for cutting through the noise and helping owners create org charts, SOPs, dashboards, and rhythms that keep their business running smoothly—without relying on the owner to do everything.
With a deep background in operations, leadership, and entrepreneurship, Margret knows exactly what it takes to lead and grow a hands-off, high-performing service company—because she’s done it herself.
She’s passionate about helping owners reclaim their time, lead with confidence, and finally grow a business that doesn’t rely on their constant involvement.
Fill out a short application so we can review your company’s structure, team setup, and current bottlenecks.
Once approved, you’ll get a free strategy session where we break down your systems, leadership gaps, and build a custom growth roadmap to help you step into full CEO mode.
Once approved, we’ll schedule your kickoff call to unpack your company’s structure, goals, and current bottlenecks. This is where we map out the game plan and begin building your custom backend.
Our team manages your operations, lead flow, and backend systems month-to-month—so your staff can focus on what matters most: serving clients and signing contracts.
With your systems fully managed and optimized, you can focus on winning contracts, leading your team, and growing your commercial cleaning company—without being stuck in the weeds.
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